Strategy
Digital Strategy: A Roadmap for Business Growth
How to sequence brand, product and marketing work so each phase pays for the next.
Aakash Chauhan
· 6 min read
Most digital roadmaps fail on sequencing rather than ambition. The work is right; the order is wrong.
Fix the conversion surface first
Driving traffic to a site that does not convert is an expensive way to learn what is broken. Establish a baseline on the pages that already receive intent before you increase spend.
Phase around evidence
Each phase should end with a number that decides the next one. If a quarter of work cannot change a decision, it belongs later in the roadmap.
Build capability, not just deliverables
A launch that leaves your team unable to publish, measure or iterate has moved the problem rather than solved it. Handover is part of the strategy, not an afterthought.
